The Best Toys on Amazon for Every Age — All Under $30

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Describing the challenge of shopping for toys on Amazon as daunting is an understatement. There are pages upon pages of highly-ranked sensory toys, building sets, arts and crafts, and more, not to mention similar items from different brands with competitive prices can be overwhelming. But before you give up altogether, hear us out: we've compiled 20 of the most popular toys on Amazon for all ages to help simplify your shopping experience. We've included top-rated options for babies, toddlers, elementary schoolers, and even picky big kids. The best part is that all of our selections are under $30 — because the truth is that you don't need to splurge to find the perfect toy.

We can practically guarantee you'll find something on our list, whether you're shopping for a birthday gift or prepping for the holidays. A few of our favorites include a mess-free drawing pad ideal for keeping little ones occupied on long car rides, a mystery set of cute Squishmallows, and a tracing pad to help build their creativity skills. There's so much more where that came from, though. Keep scrolling to shop these products and more of the best toys on Amazon.

Best Stacking Toy
amazon.com

Best Stacking Toy

Sassy Stacks of Circles Stacking Ring ($9, originally $13)

Each of the nine rings in this set features a different texture and weight, which makes for an engaging experience for your little one. Over 50,000 people have reviewed this toy, and it has nearly exclusively five-star ratings, which is wildly impressive.

Best Sensory Toy
amazon.com

Best Sensory Toy

Guolely Busy Board Montessori Toy ($22, originally $30)

This busy board will keep them entertained for hours, as attested by countless reviewers. Inside, there are a total of 25 activities, including zippers, shoelaces, buttons, belt buckles, jigsaw puzzles, and so much more.

Best Bath Toy
amazon.com

Best Bath Toy

Munchkin® Float & Play Bubbles™ Baby and Toddler Bath Toy ($9)

This set of four bubble toys is specially designed for little hands to grasp. Inside each ball, you'll discover either an engaging character or delightful spinning and rattling whirly toys (you'll receive two of each).

Best Water Play Mat Toy
amazon.com

Best Water Play Mat Toy

Infinno Tummy Time Mat Premium Baby Water Play Mat ($16)

Using this mat is a breeze; just fill the inside with water and inflate the edges. Your baby will be delighted by the colorful sea animals.

Best Learning Toy
amazon.com

Best Learning Toy

LeapFrog Learning Friends 100 Words Book ($16, originally $20)

It's hard to believe this words book costs under $20. Every page introduces new words, and touching the page triggers engaging sound effects and fun facts.


Best Electronic Toy
amazon.com

Best Electronic Toy

Tamagotchi Original ($20)

Owning a Tamagotchi is nearly a rite of passage for kids. It comes in a ton of different designs, so you can select the one you believe will resonate most with them.

Best Music Toy
amazon.com

Best Music Toy

VTech KidiBeats Kids Drum Set ($13, originally $22)

It's never too early to start prepping them for the main stage. This drum set features three drum pads and a cymbal, each producing its own unique sound.

Best Building Toy
amazon.com

Best Building Toy

LEGO Classic Medium Creative Brick Box 10696 Building Toy Set ($25, originally $35)

This LEGO set will occupy young ones of all ages for hours on end. It comes with a whopping 484 pieces, with bricks in 35 different colors.

Best Driving Toy
amazon.com

Best Driving Toy

VTech Turn and Learn Driver ($11, originally $20)

Their driver's license might be a while away, but there's no harm in laying the foundation for the basics. This interactive toy features a toy steering wheel with three modes for them to switch between: driving, music, and animal mode. Each one treats them to different songs, melodies, sounds, and phrases.

Best Drawing Toy
amazon.com

Best Drawing Toy

KOKODI LCD Writing Tablet Doodle Board ($18)

Prevent messes with this genius doodle board. It's great for bringing on long car rides or anywhere where they could use a fun distraction.

Best Stuffed Animal Toy
amazon.com

Best Stuffed Animal Toy

Squishmallows Official Kellytoy 8" Plush Mystery Pack ($23)

This mystery box is such a great idea for Squishmallow fans. You get not one but three plushes, and shoppers have such great things to say about the ones they received. "I bought 2 boxes and loved all 6 that I received," wrote a reviewer who gave it a five-star rating. "I even got one that is a special edition!"

Best Karaoke Toy
amazon.com

Best Karaoke Toy

Karaoke Microphone ($20, originally $40)

A microphone is the perfect present for those who love to perform. We love that it can connect to your phone via Bluetooth and, thus, play music through the microphone to make singalongs a breeze.

Best Brain Teaser Toy
amazon.com

Best Brain Teaser Toy

Rubik's Cube ($10)

Need a gift for a grade schooler? It's about time they get their hands on a Rubik's cube. Pictured here is an updated design, but you can also scoop up the OG, along with a cool crystal version.

Best Walkie Talkies
amazon.com

Best Walkie Talkies

Selieve Walie Talkies ($20, originally $25)

Walkie talkies are such a simple concept, yet kids always have a blast with them. This set is a smart option for siblings to communicate with. They even have a built-in flashlight, ideal for leveling up games of hide-and-seek.

Best Tracing Pad
amazon.com

Best Tracing Pad

Crayola Light Up Tracing Pad ($23, originally $25)

This tracing pad is a toy they won't grow out of quickly. Whether they choose to trace the included artwork or use their own images, it's a tool that'll improve their drawing skills over time.